Job Responsibilities:

● Creating and executing a strong performance marketing strategy & execution plan

● Developing and managing digital prospecting and remarketing campaigns

● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

● Ensuring successful planning, execution, optimization for key traffic KPIs via paid,

organic & own media channels

● Identifying and testing new channels to continue to meet or exceed established critical metrics

● Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

● Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

● Work with creative and marketing teams to test strategies and innovation.

Requirements:

● Must have experience in a Performance marketing role.

● Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

● Exceptional analytical skills to identify opportunities within complex data and where

these can be operationalized.

● Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

● Outstanding presentation skills.

● Excellent written and verbal communication skills.