Digital Marketing Manager

SavannaHR

3 - 8 Years   Noida

Full TimeDigital Mkt/Online Mkt

Job Description

Keen observation skills to study audience engagement with our campaign and their behaviour down the funnel through app/web-events in order to optimise campaigns to build a meaningful acquisition effort, sustaining healthy retention and re-engagement metrics.
Establish a holistic content strategy that is in sync with the brand’s philosophy and objectives across social media platforms - Facebook, Instagram, Twitter, Youtube, Linkedin.
Work with the Board. Understand and drive key metrics to measure performance against goals (ROI and KPIs)
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Comfortable in working with tools like Adwords, FB Business Manager, Excel, Mixpanel, etc.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Having an experience in Ecommerce marketing, moment marketing and offline campaigning  

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