4 - 6 Years Noida
Looking for a group head hiring for edtech Noida (B school PGDM BBA and law college)
We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base. You'll be someone who is able to lead and grow the team, and create a predictable and scalable digital customer acquisition machine. Day to day you'll have full ownership of our paid media spend, digital channel mix, and its execution and constant testing.
● To build teams and drive all verticals performance marketing lead generation
● Strategy; own our strategy for all media: paid search, paid social and organic
campaigns (Adwords, Facebook, LinkedIn, SEO) from conception to execution.
● Team Management; lead, motivate and grow the existing team & new team.
● Vendor Management; be the point of contact with our vendors.
● Reporting; be responsible for creating reports and provide analysis around ROI,
campaign performance, conversion patterns and website traffic to help optimize all
● Performance Analysis; analyze performance and understand the details and
effectiveness of each campaign and adopt a continual test and learn approach to all
performance marketing activities.
● Data Analysis; drive optimisation plans through analysis of large data sets.
● Budget Management; advise on and allocate digital marketing budgets, constantly
analyzing spend and recommending changes as necessary to ensure optimisation.
● Successful track record in a performance marketing or digital marketing role.
● Track record of paid spend optimisation across channels.
● Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
● You have managed team members in the past and are excited about growing a team.
● Experience in the Edtech space would be ideal.
● Experience in a high-growth company is preferred.
● Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads.
● Confident with presenting and working in an international environment with various