Job Description:

Looking for a group head hiring for edtech Noida (B school PGDM BBA and law college)

We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base. You'll be someone who is able to lead and grow the team, and create a predictable and scalable digital customer acquisition machine. Day to day you'll have full ownership of our paid media spend, digital channel mix, and its execution and constant testing.

Responsibilities

● To build teams and drive all verticals performance marketing lead generation

● Strategy; own our strategy for all media: paid search, paid social and organic

campaigns (Adwords, Facebook, LinkedIn, SEO) from conception to execution.

● Team Management; lead, motivate and grow the existing team & new team.

● Vendor Management; be the point of contact with our vendors.

● Reporting; be responsible for creating reports and provide analysis around ROI,

campaign performance, conversion patterns and website traffic to help optimize all

campaigns.

● Performance Analysis; analyze performance and understand the details and

effectiveness of each campaign and adopt a continual test and learn approach to all

performance marketing activities.

● Data Analysis; drive optimisation plans through analysis of large data sets.

● Budget Management; advise on and allocate digital marketing budgets, constantly

analyzing spend and recommending changes as necessary to ensure optimisation.

Requirements

● Successful track record in a performance marketing or digital marketing role.

● Track record of paid spend optimisation across channels.

● Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

● You have managed team members in the past and are excited about growing a team.

● Experience in the Edtech space would be ideal.

● Experience in a high-growth company is preferred.

● Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads.

● Confident with presenting and working in an international environment with various

stakeholders.