General Manager Marketing

SavannaHR

12 - 14 Years   Bengaluru/Bangalore

Full TimeDigital Mkt/Online Mkt

Job Description

JOB PURPOSE:

GM Marketing is responsible for Marketing Strategy, branding and positioning of all schools across India, through market research, competitive analysis, pricing and Parent's engagement.To create and sustain the image for schools and the brand supported by activities geared towards ensuring admissions target.

REQUIRED KNOWLEDGE AND EXPERIENCE:

Education: MBA Marketing from reputed Tier 2 management schools

Experience: 12-14 years.

Knowledge & Skill:

 Develop, implement and build marketing objectives and strategies.

 Ability to do cost effective marketing planning.

 People Management.

 Excellent communication & leadership skills.

PRIMARY RESPONSIBILITY

 To identify emerging marketing strategies and tests their effectiveness and reports on their result to create and sustain the EduNation brand vision and mission.

 To oversee the planning and implementing of new admission related marketing strategy,

creation of the admissions budget, and appropriate admissions and marketing materials,

mailings and publications.

 To initiate and lead activities intended to interest of prospective parents in schools: press releases on events, oversight of the web site, and day to day contact with

the news media.

 To oversee and guide school level programs and ceremonies.

 To plan, organize and implement receptions and reunions and other special events both at the school and throughout the country.

 To create networking opportunity and support admissions team at individual schools to

raise visibility of independent schools and to work on specific school-based marketing

issues.

 To publish the alumni magazines and other alumni publications.

 To oversee the network of parents, former parents and alumni to assist in the admissions

program.

 Be a role model and demonstrate commitment to company's vision, mission and values

when facing the Team and external stakeholders.

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