Responsibilities

- Creating a marketing plan to drive growth & increase engagement, retention & revenue from users

- Driving activations and repeat transactions from users

- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns

- Reducing churn and uninstalls of users from portal and app

- Re-engaging with users to increase their time spent on the site or app

Requirements

- Prior experience working in a consumer or B2C business is a must.

- Strong understanding of User funnel for acquisition & retention

- Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)

- Strong understanding of Remarketing campaigns

- A strong grasp of web analytics, A/B testing, and metrics-driven marketing

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere