2 - 4 Years Bengaluru/Bangalore
- Creating a marketing plan to drive growth & increase engagement, retention & revenue from users
- Driving activations and repeat transactions from users
- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns
- Reducing churn and uninstalls of users from portal and app
- Re-engaging with users to increase their time spent on the site or app
- Prior experience working in a consumer or B2C business is a must.
- Strong understanding of User funnel for acquisition & retention
- Prior experience using Engagement & Analytics tools (such as Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Webengage etc)
- Strong understanding of Remarketing campaigns
- A strong grasp of web analytics, A/B testing, and metrics-driven marketing
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Company is one of the fastest growing edtech start-ups in India with a base of over 7 million users across all 28 States and 2000+ cities & towns of India. Company helps students prepare better for competitive exams. We are passionate about delivering a more data-driven form of learning where students can learn through videos and live classes while taking various kinds of practice tests anytime and on any device. The adaptive engine continuously provides feedback to help the users to help improve their performance.