Principal accountabilities, duties and responsibilities

• To contribute to the development of promotion material, marketing collaterals and

other sales tools for effective use by the field sales force and for mailing to key

institutions

• To undertake product briefing/presentation to sales team and in schools and colleges on regular basis

• To build and maintain various databases on regular basis

• To organize and conduct workshops in schools and colleges and track the outcomes

• To interact with colleagues in various departments to ensure timely availability of the

main and supplementary products

• To assist in preparing necessary content for catalogs, price lists, brochures, e-brochures etc.

• To do title mapping vis-à-vis syllabi and competition

• To work with key magazines, journals & newspapers to get the books reviewed

• To track market research information by collecting, analyzing, and summarizing data