Marketing Specialist

SavannaHR

5 - 10 Years   Bengaluru/Bangalore

Full TimeDigital Mkt/Online Mkt

Job Description

Responsibilities include:

● Plan, execute and optimize our online and offline marketing (B2B, B2G & B2C)

● Build the marketing contact strategy to reach to target prospects

● Understands audience performance and makes recommendations achieve

growth goals

● Write, edit and proofread compelling, persuasive marketing content for

emails, landing pages, website, blogs, social media, digital ads, and direct mail.

● Plan and organise events, conferences, and webinars

● Generate quality leads for the Sales team and explore new ways to reach and

engage our target prospects

● Develop and manage email marketing/ creative marketing campaigns

● Plan, build, and manage the company’s online presence including website

and social media channels.

● Coordinate with external partners/ agencies to plan activities, monitor

performance and optimise investment.

● Execute and manage digital advertising campaigns including Google Ads,

social media ads, affiliate marketing, etc.

● Measure and report performance of marketing activities (digital advertising,

direct/ outbound marketing, content marketing, events and webinars).

Requirements

● Experienced marketer with 5+ years of B2B marketing experience in fast

paced organisation

● Experience measuring, driving, and improving marketing Return on

Investment.

● Ability to balance being strategic while driving very tactical execution to

outcomes

● Highly self motivated, attention to detail, collaborative and comfortable in

building new competencies

● Experience with Google Ads, Facebook Ads, SEO and Google Analytics a plus

● An open mind and ability to quickly adapt to new environments

● An ability to manage multiple projects, prioritise and work to deadlines

● Excellent communication (verbal and written) & interpersonal skills

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