Senior Manager Marketing EdTech Mumbai

SavannaHR

5 - 10 Years   Mumbai

Full TimeDigital Mkt/Online Mkt

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital
Marketing Manager to develop, implement, track and optimize our digital marketing campaigns
across all digital channels.
 

Responsibilities
  

  •  Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
    social media and display advertising campaigns
      
  •  Design, build and maintain our social media presence
      
  •  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
      
  •  Identify trends and insights, and optimize spend and performance based on the insights
      
  •  Brainstorm new and creative growth strategies
      
  •  Plan, execute, and measure experiments and conversion tests
      
  •  Collaborate with internal teams to create landing pages and optimize user experience
      
  •  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
  •  Instrument conversion points and optimize user funnels
      
  •  Collaborate with agencies and other vendor partners
      
  •  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 
  • Requirements
        
  •  Proven working experience in digital marketing
      
  •  Demonstrable experience leading and managing SEO/SEM, marketing database, email,
    social media and/or display advertising campaigns
      
  •  Highly creative with experience in identifying target audiences and devising digital
    campaigns that engage, inform and motivate
      
  •  Experience in optimizing landing pages and user funnels
      
  •  Experience with A/B and multivariate experiments
      
  •  Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools)
      
  •  Experience in setting up and optimizing Google Adwords campaigns
      
  •  Working knowledge of HTML, CSS, and JavaScript development and constraints
      
  •  Strong analytical skills and data-driven thinking
      
  •  Up-to-date with the latest trends and best practices in online marketing and measurement
     

Benefits
   

5 days working with option to work from home
Key Objectives
  

  •  Transforming from agency driven to inhouse digital marketing functioning
      
  •  Supporting in building inhouse digital marketing function
      
  •  Cost optimization and lead generation
      
  •  New product development
          

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