Senior Manager Marketing EdTech Mumbai


5 - 10 Years   Mumbai

Full TimeDigital Mkt/Online Mkt

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital
Marketing Manager to develop, implement, track and optimize our digital marketing campaigns
across all digital channels.


  •  Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
    social media and display advertising campaigns
  •  Design, build and maintain our social media presence
  •  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  •  Identify trends and insights, and optimize spend and performance based on the insights
  •  Brainstorm new and creative growth strategies
  •  Plan, execute, and measure experiments and conversion tests
  •  Collaborate with internal teams to create landing pages and optimize user experience
  •  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
  •  Instrument conversion points and optimize user funnels
  •  Collaborate with agencies and other vendor partners
  •  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 
  • Requirements
  •  Proven working experience in digital marketing
  •  Demonstrable experience leading and managing SEO/SEM, marketing database, email,
    social media and/or display advertising campaigns
  •  Highly creative with experience in identifying target audiences and devising digital
    campaigns that engage, inform and motivate
  •  Experience in optimizing landing pages and user funnels
  •  Experience with A/B and multivariate experiments
  •  Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools)
  •  Experience in setting up and optimizing Google Adwords campaigns
  •  Working knowledge of HTML, CSS, and JavaScript development and constraints
  •  Strong analytical skills and data-driven thinking
  •  Up-to-date with the latest trends and best practices in online marketing and measurement


5 days working with option to work from home
Key Objectives

  •  Transforming from agency driven to inhouse digital marketing functioning
  •  Supporting in building inhouse digital marketing function
  •  Cost optimization and lead generation
  •  New product development

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