If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital
Marketing Manager to develop, implement, track and optimize our digital marketing campaigns
across all digital channels.
 

Responsibilities
  

•  Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
  social media and display advertising campaigns
    
•  Design, build and maintain our social media presence
    
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    
•  Identify trends and insights, and optimize spend and performance based on the insights
    
•  Brainstorm new and creative growth strategies
    
•  Plan, execute, and measure experiments and conversion tests
    
•  Collaborate with internal teams to create landing pages and optimize user experience
    
•  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
•  Instrument conversion points and optimize user funnels
    
•  Collaborate with agencies and other vendor partners
    
•  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 
• Requirements
      
•  Proven working experience in digital marketing
    
•  Demonstrable experience leading and managing SEO/SEM, marketing database, email,
  social media and/or display advertising campaigns
    
•  Highly creative with experience in identifying target audiences and devising digital
  campaigns that engage, inform and motivate
    
•  Experience in optimizing landing pages and user funnels
    
•  Experience with A/B and multivariate experiments
    
•  Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools)
    
•  Experience in setting up and optimizing Google Adwords campaigns
    
•  Working knowledge of HTML, CSS, and JavaScript development and constraints
    
•  Strong analytical skills and data-driven thinking
    
•  Up-to-date with the latest trends and best practices in online marketing and measurement
   

Benefits
   

• 5 days working with option to work from home
Key Objectives
  

•  Transforming from agency driven to inhouse digital marketing functioning
    
•  Supporting in building inhouse digital marketing function
    
•  Cost optimization and lead generation
    
•  New product development