Social Media Manager

SavannaHR

5 - 5 Years   Delhi

Full TimeContent Head / Subject Lead

Job Description

Role and Responsibilities:

 Develop, implement and manage our social media strategy. Work with brand to create and

implement social media strategies monthly/weekly. Oversee the creating and implementation

of the monthly editorial calendar which includes monthly sales objectives and initiatives

 Define most important social media KPIs

 Manage and oversee social media content.

 Measure the success of every social media campaign. Oversee day-to-day management of

campaigns and ensure brand consistency. Ensure brand consistency in copy through tone,

voice and terminology

 Stay up to date with latest social media best practices and technologies – strategy and

execution of ORM across company’s social media platforms.

 Use social media marketing tools

 Work with copywriters and designers to ensure content is informative and appealing

 Collaborate with Marketing, Sales and Product Development teams

 Communicate with industry professionals and influencers via social media to create a strong

network

 Facilitate scaling brand and company awareness through various social media channels

 Supervise all aspects of social media interaction between customers and the company, and

ensure a positive customer service experience

 Create actionable plans to both grow and maintain followers through popular social media

platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn

 Ensure progress on all platforms by using analytical tools such as Google Analytics and

others

Requirement and Qualification:

 Minimum 5 years of experience as a Social Media Specialist or similar role

 Bachelor's degree in business, marketing, journalism, public relations or related field

 Social Media Strategist using social media for brand awareness and impressions

 Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other

social media best practices

 Understanding of SEO and web traffic metrics

 Experience with doing audience and buyer persona research

 Good understanding of social media KPIs

 Familiarity with web design and publishing

 Excellent multitasking skills

 Great leadership skills

 Critical thinker and problem-solving skills

 Team player

 Good time-management skills

 Great interpersonal, presentation and communication skills

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