Company: Savanna HR (on behalf of a leading D2C / Consumer Brand)

Experience: 12–18 years

Location: Delhi NCR / Mumbai

Function: Marketing / Growth / Brand

Industry: D2C / E-commerce / Consumer Internet / Lifestyle / FMCG

​

About Savanna HR

​

Savanna HR is a specialized recruitment and talent advisory firm helping India’s fastest-growing D2C, consumer, and technology brands hire leadership talent across marketing, growth, and business functions.

​

We work with VC-backed startups and digital-first brands to identify leaders who can scale growth, strengthen brand equity, and build profitable digital ecosystems.

​

About the Company

​

Our client is a high-growth consumer brand with a strong presence across online marketplaces and D2C channels. The company is known for its innovation-led product strategy, customer-centric approach, and fast-paced expansion across digital platforms.

​

They are looking for a visionary Director – Marketing (E-commerce) to lead end-to-end digital marketing, brand strategy, and customer acquisition for the next phase of growth.

​

Role Overview

​

The Director – Marketing (E-commerce) will be responsible for owning the brand’s entire marketing, growth, and communication strategy across online platforms. This includes performance marketing, CRM, brand communications, influencer marketing, and partnerships.

​

The role requires a mix of strategic thinking and executional excellence — someone who can drive revenue growth while strengthening the brand’s emotional connect with consumers.

​

Key Responsibilities

Marketing & Growth Strategy

​

Build and execute a comprehensive marketing roadmap aligned with business and revenue goals.

​

Own customer acquisition, retention, and brand engagement across digital touchpoints.

​

Lead a team of marketing and creative professionals to deliver integrated campaigns.

​

Performance Marketing

​

Drive performance marketing across Meta, Google, YouTube, and affiliate channels with a strong focus on ROI.

​

Define key KPIs (CAC, LTV, ROAS, retention rate) and optimize continuously for efficiency.

​

Collaborate with growth agencies and internal teams to scale high-performing campaigns.

​

Brand Building & Content Strategy

​

Define and evolve the brand positioning and communication architecture.

​

Build strong storytelling across creative assets, campaigns, and influencer collaborations.

​

Maintain consistency in tone, design, and messaging across D2C and marketplace platforms.

​

CRM & Retention

​

Develop and implement a data-led retention and loyalty strategy using CRM, WhatsApp, and app-based marketing.

​

Improve repeat rates and customer lifetime value through lifecycle automation and personalization.

​

Analytics & Insights

​

Leverage marketing analytics tools (GA4, Mixpanel, AppsFlyer, Clevertap) to measure performance.

​

Present actionable insights to the leadership team on consumer behavior, channel performance, and ROI.

​

Leadership & Collaboration

​

Manage cross-functional collaboration with product, tech, and business heads.

​

Build and mentor a high-performing marketing team that blends creativity with analytical rigor.

​

Work closely with founders/investors on growth strategy and long-term brand planning.

​

Ideal Candidate Profile

​

12–18 years of experience in digital marketing / brand management / growth within D2C, consumer, or e-commerce brands.

​

Proven track record of scaling revenue and brand equity in a digital-first environment.

​

Deep understanding of digital performance channels, CRM, and influencer ecosystems.

​

Strong leadership, analytical thinking, and stakeholder management skills.

​

Experience in managing large budgets and high-performance teams.

​

MBA in Marketing or related field preferred (not mandatory).

​

Why Join

​

Lead the entire marketing charter of a high-growth D2C brand.

​

Work closely with visionary founders and investors.

​

Strategic role with strong P&L impact and creative ownership.

​

Competitive compensation with performance-based incentives and ESOPs.

​

Director Marketing Jobs | E-commerce Marketing Head | D2C Marketing Leadership | Digital Marketing Director India | Savanna HR Jobs | Head of Marketing D2C | Growth Marketing Director | Performance Marketing Jobs Delhi NCR | Brand Strategy Director | Marketing Head Consumer Brand