Growth & Marketing Lead – D2C | Lifestyle Brand | Delhi NCR

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Company: Savanna HR (on behalf of a fast-growing Lifestyle D2C brand)

Location: Delhi NCR (Hybrid)

Experience: 8–12 years

Industry: Lifestyle / D2C / E-commerce / Consumer Internet

Reporting to: Founder / Business Head

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About Savanna HR

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Savanna HR is a boutique recruitment and talent advisory firm that partners with high-growth startups and consumer brands across India. We specialize in leadership hiring for marketing, growth, product, and finance roles in the D2C, consumer internet, and retail sectors.

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Our mission is to help brands scale by finding leaders who combine data-driven thinking with creative excellence — people who can turn strong products into loved consumer brands.

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About the Company

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Our client is a fast-growing Lifestyle D2C brand redefining how modern consumers experience fashion and lifestyle. With a focus on quality, sustainability, and design-led innovation, the brand has built a strong digital presence and loyal customer base across India.

Backed by leading investors, the company is now expanding rapidly across marketplaces, its own D2C website, and offline retail formats.

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Role Overview

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We are looking for an experienced Growth & Marketing Lead to spearhead the brand’s customer acquisition, retention, and revenue growth across digital channels.

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The role is ideal for someone who has led growth or marketing for lifestyle, apparel, or fashion D2C brands, understands consumer journeys, and thrives in a high-ownership environment.

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Key Responsibilities

Growth Strategy & Leadership

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Define and execute a 360° growth strategy covering acquisition, retention, and brand marketing.

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Build a strong performance marketing engine with measurable ROI on every campaign.

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Lead a cross-functional marketing team and external agency partners.

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Performance Marketing

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Own paid media across Meta, Google, YouTube, and influencer channels.

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Optimize CAC and maximize ROAS through continuous experimentation.

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Scale revenue via marketplaces (Amazon, Myntra, Nykaa Fashion) and D2C site.

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Retention & CRM

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Strengthen loyalty and repeat purchase programs using email, SMS, and WhatsApp automation.

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Map consumer lifecycle stages and drive higher LTV.

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Brand & Content

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Collaborate with the content and creative teams to maintain a distinct brand voice and visual identity.

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Drive storytelling that enhances consumer engagement and builds brand love.

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Plan seasonal campaigns and influencer collaborations aligned with brand values.

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Analytics & Reporting

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Measure campaign effectiveness using GA4, Mixpanel, and Meta Analytics.

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Translate performance data into actionable insights for leadership and investors.

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Ideal Candidate Profile

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8–12 years of experience in growth or marketing roles for lifestyle, apparel, or fashion D2C brands.

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Hands-on expertise with digital performance, CRM, retention, and brand marketing.

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Proven success in scaling paid media budgets and improving unit economics (CAC/LTV).

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Strong creative sensibility aligned with premium or aspirational lifestyle brands.

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Analytical mindset with a focus on experimentation, metrics, and revenue growth.

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Prior experience in a fast-paced startup or D2C setup preferred.