Associate / Sr. Associate – Performance Marketing

Location: Mumbai

Working Days: 5 Days (Work from Office)

Experience: 1-4 years in Digital / Performance Marketing

Employment Type: Full Time

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📌 About the Role:

We’re looking for a dynamic and data-driven Performance Marketing Specialist to join our team and manage B2C digital marketing campaigns. In this role, you’ll focus on acquiring new customers and driving direct consumer engagement through online advertising on platforms like Google, Facebook, Instagram, and YouTube.

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📌 Key Responsibilities:

- Plan, launch, and manage paid digital ad campaigns targeting consumers.
- Track, analyze, and report on campaign performance and customer acquisition metrics.
- Optimize campaigns to improve ROI, lead generation, app installs, and sales conversions.
- Collaborate with content, design, and product teams to develop compelling ad creatives.
- Conduct regular A/B testing to enhance ad performance.
- Stay updated on digital marketing trends and competitors’ strategies in the B2C space.

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📌 Skills & Requirements:

- 2-4 years of hands-on experience in B2C performance marketing.
- Strong knowledge of Google Ads, Facebook Ads Manager, and Google Analytics.
- Familiarity with B2C marketing metrics like CTR, CPA, CPL, CPI, and ROAS.
- Strong analytical mindset with excellent number-crunching and reporting skills.
- Proficiency in Excel / Google Sheets for campaign analysis.
- Experience in e-commerce/app marketing will be a bonus.

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If you’re passionate about digital marketing and love working on consumer-focused campaigns, we’d love to meet you!