We are hiring a Business Head who will own our new product end-to-end-to drive growth, engagement, retention, content ops, and product innovation.

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This is a full P&L, full-stack ownership role across product, tech, GTM, growth, marketing, content, service & partnerships.

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What You Will Own

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1. P&L + Strategy Leadership

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- Own revenue, margin, costs, CAC, LTV, churn, retention and payback.

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- Set long-term strategy, 12-quarter roadmap, and OKRs across the business.

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- Build a subscription-first growth engine (trials – conversions – renewals – referrals).

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2. Product & User Experience (like a PM + GM)

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- Drive product roadmap with engineering + design + content teams.

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- Build features that improve DAU/WAU, learning minutes, NPS, stickiness & renewal rate.

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- Own the full learner journey: onboarding – discovery – learning – outcomes.

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- Run A/B tests on pricing, packaging, funnels, content formats & nudges.

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- Champion a “consumer internet” product mindset, not a coaching mindset.

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3. Growth, Marketing & Distribution

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- Create high-efficiency growth loops inspired by Netflix/Spotify-style user journeys.

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- Reduce CAC with content-led acquisition, creators, influencers & performance marketing.

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- Lead GTM for new features, new exams, new states & new pricing bundles.

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- Build referral, gamification, XP systems, badges, daily goals (habit loops).

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4. Content & Academic Strategy

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- Define the content model: recorded, live, modular, practice first, AI assistants etc.

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- Work with SMEs, creators and teachers to build scalable content pipelines.

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- Build content quality frameworks (completion rates, satisfaction scores, insights).

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5. Service, Support & Customer Experience

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- Build smooth support workflows: chat, WhatsApp, in-app support, helpdesk etc.

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- Own the entire payments – renewal – subscription management systems.

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6. Team & Cross-Functional Leadership

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- Hire & mentor across growth, product, ops, content, analytics & user success.

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- Build a culture of speed, experimentation, ownership & problem-solving.

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- Weekly business reviews, dashboards, financial tracking & deep dives.

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Ideal Candidate Profile

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- You should be the kind of leader who:

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- Has scaled a B2C subscription product (Edtech, fintech, OTT, gaming, consumer internet).

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- Has experience with PLG (product-led growth) and habit-forming product design.

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- Has run P&L of – 20-150 Cr or been a GM/Category Head/Business Head.

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- Understands Tier-3/4 user behaviour deeply (content formats, price sensitivity, trust gaps).

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- Is equally comfortable with strategy and dirty-hands execution.

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- Is data-obsessed – runs cohorts, funnel reports, retention curves and CAC payback.

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- Can translate consumer insights into actionable product and growth levers.

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What will make you our first choice:

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1. Strong understanding of govt exams is a plus but not mandatory.

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2. Previously owned and scaled Product-Led Growth for a subscription-first B2C platform, including full funnel ownership across trials – conversions – renewals – autopay retention.

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3. Must have led cross-functional teams.