Content Creation & Management: 
Develop a robust content calendar that aligns with our marketing objectives and educational philosophy. 
Craft compelling narratives for case studies, focusing on the success stories of schools leveraging products, to underscore the impact of our offerings. 

Create pedagogically and technically sound content for various channels such as white papers, blogs, and state-of-learning reports. 

Brand Messaging: 
Articulate core value proposition by identifying the unique benefits and differentiators of our offerings. 
Segment audiences and tailor messages that resonate with the specific needs of school administrators, teachers, and parents. 
Standardise communication across high-stake channels and maintain a consistent brand personality as per the brand guidelines. 
Media Relations & Thought Leadership: 
Collaborate with various business functions to create compelling marketing collaterals. Position company as a global pioneer in education through PR, content marketing, and social media strategies. 
Draft content to position company as a thought leader in the global K-12 learning space to amplify educational impact and innovation. 
Stakeholder Engagement: 

Develop and maintain relationships with key stakeholders in the education sector. Engage with internal teams to ensure alignment of marketing strategies with business functions and product development. 
Enhance teacher and school engagement with company’s products through webinars and support materials. 
Marketing Support & Collaboration: 

Provide marketing support to inter-SBU teams, ensuring they are equipped with the right collaterals and knowledge. 
Ensure a high satisfaction rate from internal teams on marketing support as measured by internal surveys and feedback mechanisms.

Performance Measurement: 
Establish key metrics for success across communication initiatives, ensuring alignment with business objectives. 
Continuously measure the effectiveness of communication strategies and refine tactics based on performance data.