Job Description – Performance Marketer
Job Title: Performance Marketer 
Location: Gurugram, India
About us: 
The Tetr School of Business (Tetr) introduces a pioneering and research-driven pedagogical 
framework in business education, emphasising experiential learning, coaching, global academic 
& non-academic immersions, & comprehensive personal development. 
With Tetr, students get an opportunity to not just live and learn across 8 countries but also 
attend classes at Columbia University, INSEAD, NUS, and SDA Bocconi. 
In short, students travel to a new country in each term, take skill-based & hands-on courses, 
apply those skills to build a real business while immersing themselves in the local business and 
cultural environments.
Role Overview:
We are seeking a talented and driven Performance Marketer to join our dynamic marketing 
team at Tetr College of Business. The Performance Marketer will play a critical role in driving 
student acquisition, engagement, and retention through strategic digital marketing initiatives. 
This is an exciting opportunity to make a meaningful impact on our institution’s growth and 
success while contributing to the advancement of business education globally.
Responsibilities
1. Build and manage acquisition campaigns across various channels including social, SEM, and 
display to drive revenue and increase ROI.
2. Analyze and optimize campaign performance based on data-driven insights and strategy 
using quantitative analysis.
3. Identify marketing performance issues and pinpoint the root cause analysis with the help of 
analytics tools such as Google Analytics.
Tetr College of Business
4. Effectively communicate complicated analyses by developing easy-to-use reporting or 
visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, 
operational efficiency, campaign impact, awareness, events, and strategic KPIs).
5. Understand new and relevant KPI metrics requirements for performance management and 
optimization purposes.
6. Work with creative and marketing teams to test strategies and innovation.
7. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Qualifications
● Previous work experience in a quantitative marketing role managing strategy and 
execution on social, search, or other performance-oriented channels.
● In-platform execution experience setting up campaigns in Facebook ads manager, 
Google Ads, and Google AdWords.
● Deep understanding of data or data modeling and able to objectively identify insights 
for sharing with stakeholders.
● Exceptional analytical skills to identify opportunities within complex data and where 
these can be operationalized.
● Proven track record of building and scaling acquisition campaigns with a strong focus on 
ROI.
● Outstanding presentation skills.
● Excellent written and verbal communication skills.
● Strong project management skills.
● Critical thinker and creative