Educational Initiatives (Ei) is at the forefront of transforming education through innovative,
research-backed solutions that emphasise Personalised, Adaptive Learning and diagnostic
and benchmarking assessments. Founded in 2001, Ei dedicates itself to enhancing
educational outcomes and making effective learning accessible to all students regardless of
their socio-economic backgrounds. With a rich history of collaborating with governments,
philanthropic foundations, and educational institutions, Ei has impacted over 20 million
students across diverse regions and linguistic backgrounds. Ei leverages deep pedagogical
research, large scale student data and the right educational technology to create a world
where children everywhere are learning with understanding.
What Awaits You!
As a Senior Communications Specialist at Ei, you will be responsible for formulating and
executing effective communication strategies that align with our mission to revolutionise the
EdTech space. You will play a pivotal role in enhancing brand visibility, engaging
stakeholders, and driving our message of “learning with understanding” to a diverse audience
including schools, teachers, parents, and educational bodies.
Required Skills and Qualifications:
Bachelor’s degree in Communications, Marketing, or related field. A Master’s degree is
preferred.
Minimum of 3 to 5 years of experience in a communications role, preferably in the B2B
sector.
Demonstrable experience crafting nuanced and technical content, managing brand
messaging, and engaging with diverse stakeholder groups.
Excellent written and verbal communication skills.
Ability to work collaboratively in a dynamic team environment.
Passionate about transforming education and committed to the cause of improving
learning outcomes for children.
Key Responsibilities:
Content Creation & Management:
Develop a robust content calendar that aligns with our marketing objectives and educational
philosophy.
Craft compelling narratives for case studies, focusing on the success stories of schools
leveraging Ei’s products, to underscore the impact of our offerings.
Create pedagogically and technically sound content for various channels such as whitepapers, blogs, and state-of-learning reports.
Brand Messaging:
Articulate Ei’s core value proposition by identifying the unique benefits and differentiators of
our offerings.
Segment audiences and tailor messages that resonate with the specific needs of school
administrators, teachers, and parents.
Standardise communication across high-stake channels and maintain a consistent brand
personality as per the brand guidelines.
Media Relations & Thought Leadership:
Collaborate with various business functions to create compelling marketing collaterals.
Position Ei as a global pioneer in education through PR, content marketing, and social media
strategies.
Draft content to position Ei as a thought leader in the global K-12 learning space to amplify
educational impact and innovation.
Stakeholder Engagement:
Develop and maintain relationships with key stakeholders in the education sector.
Engage with internal teams to ensure alignment of marketing strategies with business
functions and product development.
Enhance teacher and school engagement with Ei’s products through webinars and support
materials.
Marketing Support & Collaboration:
Provide marketing support to inter-SBU teams, ensuring they are equipped with the right
collaterals and knowledge.
Ensure a high satisfaction rate from internal teams on marketing support as measured by
internal surveys and feedback mechanisms.
Performance Measurement:
Establish key metrics for success across communication initiatives, ensuring alignment with
business objectives.
Continuously measure the effectiveness of communication strategies and refine tactics
based on performance data